Color Line and the Assembly Line

Between World Wars 1 and 2, the Ford Motor Company globalized its sales and production and, in the process, became an exporter of American race practices and what this transnational study calls “white managerialism.” In examining three societies—Brazil, South Africa, and the United States—where Ford supported white supremacist political and social policies, this study deepens our understanding of how American firms rose to prominence globally, including in parts of the world formerly dominated by the British Empire. It argues that seemingly arbitrary and irrational racist ideologies found material backing in managerial practices and policies initiated by Ford and supported by local and national governments. Its focus on the interwar years, when Ford hired unprecedented numbers of African American workers in its Rouge plant in Dearborn, Michigan, allows for a focus on those workers who were both simultaneously central to the Ford empire and treated as second-class citizens within it.